Smart City Milan Porta Nuova
Customer
Company operating by Milan Porta Nuova
Critical task
- Measuring the traffic of people entering the District
- Evaluate the influx over time and the effectiveness of actions to bring more and more people
- Present part of this data to renters to show results achieved and trends
Solution
Analysis and design of a custom solution for each location.
Identification of the number and type of sensors required based on:
- what information you want to collect and in what detail
- geometry and physical dimensions of the environments to be monitored
- budget available
Benefits
- Measurement of visitor flow & demographics (gender, age group and ethnicity)
- Behavioral and trend analysis
- Awareness of potentially more profitable areas
Business opportunities
- Possibility of reselling the data to those who rent the spaces
- Generation of KPIs
- Measuring the success of events or campaigns
- Improving Return On Investment
Details
- Know-how and skills to create a digital platform that can be evolved in the future
- Selection and integration of digital services in a single Data Lake
- Monitoring of the perimeter of the District: measuring the flow of incoming / outgoing visitors and analyzing it for demographic data, groups, ...
- Shops: number of people passing by the windows and number of people entering the shop
- Main focus areas: Monitoring to improve understanding of visitor behavior and performance analysis
- Contribution to the creation of the BI platform to correlate and analyze the entire dataset from different solutions
- Maintenance and consulting services to analyze the collected data and improve the solution over time
