What is PCC

PCC is a retail solution that, combined with each cash point, is able to automatically classify buyers.

The main function of PCC is to integrate with the company's cash systems, classifying the buyer by gender, age range and ethnicity, with a unique correspondence between the classification and the receipt issued.

Benefits for the Retailer

• Know the buyer
• Generate Buyer Clusters
• Predictive analysis on purchasing clusters
• Check cluster promotions
• Maximize your store's performance

Data and Informations to be obtained

• Number of people that access each area of interest
• Flow of people: how and where people move
• Detect how many people approach each individual store and how many actually enter
• Identification of the zones where people stay the longest
• Ability to understand the behaviour and movements of people
• Employees are excluded from the calculations
• Provide estimates regarding gender (man/ woman), age group (child, young, adult, senior citizen) and ethnic group (Caucasian, African, Asian)
• Associate to each receipt the group identity of the buyer (gender, age and ethnicity) whilst simultaneously guaranteeing the buyer’s anonymity